Category Archives: Thought Leader News

The Business Case for AI in HR

There’s no question that artificial intelligence (AI) is on the lips of every business leader today. How will it affect the business and employees? How should I deploy it and in what areas of my business?

Deployed in HR, artificial intelligence can help identify the best candidates for the job, quickly and easily provide information on a company to prospective employees, identify skills gaps and recommend training options, and even help identify when employees are unhappy and might leave.

Join this IBM webinar to find out more about how AI in HR is becoming embedded in the recruitment process, speeds up hiring by quickly identifying the best candidates, and by removing bias, improves the matching between candidates and job role. AI can save time and money, improve employee engagement and makes sure prospective employees have a career path in a role they love.

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Nigel Guenole – author of ‘The Business Case for AI in HR’

IBM Occupational psychologist Nigel Guenole, Ph.D. is an Executive Consultant with the IBM Smarter Workforce Institute and a Senior Lecturer in Management at Goldsmiths, University of London. He is known for his work in workforce analytics, statistical modeling and psychological measurement. Nigel’s work has appeared in leading scientific journals including Industrial Organizational Psychology: Perspectives on Science and Practice and Frontiers in Quantitative Psychology & Measurement, as well as in the popular press. Nigel is also co-author of the book The Power of People: Learn How Successful Organizations Use Workforce Analytics To Improve Business Performance (Pearson, 2017).

Ian Knowlson

Futurist and social influencer Ian has over 25 years experience as a recruiter and HR consultant. He has worked with organisations of all shapes and sizes who want to ensure they get the best from their most valuable resource; their people.

Ian Knowlson – Speaks at Cisco Live


We are delighted to confirm that Global Influencer, Ian Knowlson, has accepted an invitation to attend Cisco Live 2019 in Barcelona. Ian has agreed to take part in the Service Providers CIO Track on 28th and 29th January 2019 alongside:

Moderator: Guillermo Diaz Jr, Global CIO, Cisco.


  • Ian Knowlson, expert on the Future of Work, Selling Success
  • Jonathan Davidson, SVP/GM Service Provider Business, Cisco
  • Michelle Dennedy, VP and Chief Privacy Officer, Cisco
  • Phil Wolfenden, VP CX Centres EMEAR, Cisco
  • Sri Srinivasan, SVP/GM Team Collaboration Group, Cisco


Ian will be answering questions from the audience on the Future of Work and bridging the talent gap as well as the future of talent recruitment.

How employee advocacy and social recruitment will power the future of work

Talent has never been as important to business as it is now. According to a recent Forbes article, the globalisation of business, advances in technology and a rapid rate of change in the business environment have all contributed to this change. Hiring and retaining the right talent today can be the difference between success and failure.

A study in 2015 by Manpower Group showed that 41% of executives blamed a reduction in their competitiveness and productivity on a shortage of specific skillsets. While the industrial era could rely on workers whose skillsets were largely interchangeable, this is no longer possible for many businesses that require specialist skills not readily available. The result has been what Adam Ochstein, founder and CEO of StratEx Partners described as an “absolute war for good talent”. But hiring the right talent is only part of the equation, retaining talent is perhaps an even bigger challenge.

there has been a 25% increase in the adoption of employee advocacy programmes

An article in Talent Economy highlights this challenge particularly well: “Now the largest generation in the workforce, millennials are the least likely to stay for more than a few years.” This is a challenge that is only likely to continue. According to Adam Ochstein, “Generation X, Y and soon to be Z come from a perspective of inclusion and need to understand not only what their job is and their task, but how that job and task impacts their division or department [and] the overall organization.”

One of the interesting trends we have seen at Onalytica in recent years that could help to tackle this is the rise of employee advocacy. Caroline Leach, a specialist in social media branding at The Carelle Company, wrote earlier this year that there has been a 25% increase in the adoption of employee advocacy programmes.

Why employee advocacy?

From a talent perspective employee advocacy enables companies to involve their employees more closely in the overarching messaging of the company. Regardless of their day to day role, every employee can get involved on social media representing their company and having a direct measurable impact on brand perception and customer conversion. With employee advocacy comms and marketing are no longer isolated within their own silo, but fully integrated into the whole organisation. All employees, especially those from Gen X, Y and Z, will value the visibility that gives them over the overall business objectives and the impact they themselves are having on that.

From your business perspective employee advocacy brings four advantages:

  • A human relationship building element to customer conversion (people buy from people!)
  • Expert thought leadership from employees that know the detail of your product and services
  • A much extended reach beyond your own brand handle
  • A means of attracting top talent by offering a differentiated employee value proposition to help employees build their own personal profile and network

What impact will this have on the Future of Work?

This is just the start. At Onalytica, the majority of our customers start with a network map that looks like this:

Companies that are already ahead of the game have a big advantage over their competitors. They have invested in training their staff on social and helping them build personal relationships with influencers. IBM, for example, have been able to increase their brand reach in one specific department by 43% by involving just 19 employees. Consultants like Sarah Goodall at Tribal Impact have been able to accelerate this training for a wide range of brands.

What this means is that the social influence of employees is becoming increasingly important for businesses, not only to grow and develop, but also to recruit. If adoption of employee advocacy was a top PR trend for 2018, social recruitment will be the trend for the next decade.

To learn more about Onalytica’s employee advocacy solution click here.